The odor issue with raw water is NOT related to human waste, but rather the tiny organisms that ( used to ) live in the sea water. The raw water intake takes up not just water, but also plankton and sometimes bits of sea grass. After the flow is stopped, these organisms can die in the hose, or inside the "rinse ring" of the bowl. ie: prior to ever actually making it to the bowl. As these items decay, they do so with a bit of odor.
--
The holding tank is a separate issue.
There are two methods of dealing with a holding tank: 1) aerobic digestion and 2) "kill everything then perfume it".
K. O. and related products are actually live bacterial colonies. They require fresh air ( aerobic bacteria ) to work, therefore a well ventilated H/T is required. In the long run, this is also the cheap method, as the colony breeds... BUT you must avoid adding chemicals that would kill these beneficial organisms. ie: cleaning w/ chlorine bleach will "kill the tank" and produce a very stinky mess and a bothersome process to restore it to it's operating state.
R/V systems ( in general ) are based on formaldehyde. This kills everything including the anaerobic bacteria ( bacteria that digest the waste in a low/no oxygen environment ). Anaerobic bacteria are the stinky ones. Aerobic bacteria do not stink. So they kill it all, then perfume it. Effective, but can cause issues at some pump-out stations, and frankly it is not particularly beneficial to the environment regardless of where you dump the tank.
Again, we are back to, "it's a system, not a device". And a marine sanitation system, even though it "looks" like what you have at home, is a very specialized, self-contained waste treatment plant, not "just a toilet".
Note that I have skipped a couple of other methods. Vic can tell you more but I am simply not familiar enough to speak about them.